For this project, I was tasked with developing a visual brand identity for the 2028 Los Angeles Summer Olympic games that captures the essence of the event, reflects its significance, and pays homage to the historical and cultural aspects of Los Angeles. My concept combines visual elements alluding to spotlights and the slogan “Under the Spotlight” to create a visual identity that incorporates the aspects of Los Angeles being the Entertainment Capital of the World as well as the Olympics highlighting the world’s most esteemed athletes.