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#beautyfeels
Project Type
Brand Campaign
Date
February 2024
Role
The concept and strategy behind this campaign was developed in collaboration with two other designers. My role in this project was to create the graphics for social media and to design the social media challenge.
The Dove #beautyfeels Campaign was created as a team submission to The One Club for Creativity's 2024 Young One's Competition. In response to the Dove Brief, looking for fresh and bold campaign that broadens the definition of beauty for the next 20 years, my team created the #beautyfeels Campaign. This campaign aims to liberate women from appearance pressure by moving away from the physical definition of beauty and towards the idea of beauty as a feeling. #beautyfeels challenges women to reflect on when they feel the most beautiful, rather than times when they think they look the most beautiful. Looks change, trends come in and out, but feelings of beauty can withstand the test of time.
